The world’s biggest Primark will include a new range of beauty services when it opens in April.
And customers with a good head of hair will get to make the most of the ‘full scale pampering experience on the shop floor’.
But if your hair is ‘extra long’ or ‘thick’ you’ll be charged £5 extra for the luck you have inherited.
Anyone with a decent barnet is promised the ‘ultimate shopping and beauty experience’.
The services are being introduced by new concession Duck & Dry Express.
Its experts will be on hand to create the instant hairstyle you want.
There’s bouncy beaut, straight ‘down’ and the wavy wonder look from the front.
If you are more concerned about how you look from the back, try the braid-a-licious, halo braid or duck tails.
For those whose nails are a priority, dive in for a Duck & File session.
Or if you are majoring on your eyebrows, then the Duck & Pluck service could be right up your street.
What is Duck & Dry?
Describing themselves as ‘blow dry pioneers’, the service will open first at the flagship London store on Oxford Street on Monday, March 18.
Duck & Dry will come to Birmingham when the giant five-floor store currently being completed on High Street opens on April 11 on the site of the former Pavilions shopping centre.
The beauty treatments will then be rolled out into some 40 of Primark’s biggest stores.
The Duck & Dry company was founded in 2014 and there are now four ‘luxury blow-dry salons’ in Chelsea, Oxford Street, Mayfair and Spitalfields.
Its hair care products have been ‘carefully created in Somerset’.
What do they say?
Duck & Dry founder Yulia Rorstrom says: “We are so excited to be collaborating with Britain’s largest fashion retailer.
“We found their vision to provide fast-paced beauty services on the high street very inspiring.
“The Duck & Dry brand experience will enhance their vision with our know-how of express, quality beauty services, along with our vibrant, signature aesthetics, at high street prices.”
What are the services?
Three stations will operate in store incorporating hair, nails and brows.
Duck & File says it will be ‘taking care of your nails to create the ultimate full scale pampering experience on the shop floor’.
How much will the beauty treatments cost?
A Duck & Dry blow dry
The price is £17 for an Express dry style, or £13 for an express dry brand.
Children under the age of 11 will be charged £10.
Extras: £5 for seasonal hair accessories, existing extensions style or extra long / thick hair.
Duck & Pluck charges
Threading – eyebrows £6, lips £4, chin £4, forehead £4, neck £4, sides of face £5, full face £25; Tinting – eyebrows £6, eyelashes £11, express pedicure £24; Lashes – application – strip £5, application cluster – £10; lash removal £5, make up on request £20.
Duck & File
Nail prices will be Fingers – file and polish £10, express manicure with polish £18, express manicure with gel £22; Toes – £12, £20 or £24. Extras – repair gel £5 per nail; nail art £1 per nail; French polish £5 per nail or gel removal £5.
A big year for Primark
The April 11 opening date is just in time to celebrate the 50th anniversary of the company’s origins in Dublin where the first Penneys store was opened in June, 1969.
The first store in England opened in Derby in 1973 under the Primark name because an American retailer called JC Penney already had the rights to use its own name.
The company’s rapid expansion in the past 15 years was fuelled by the acquisition of Littlewoods retail stores in 2005.
It is part of Associated British Foods whose other companies include Allinson, Dorset Cereals, Ryvita, Ovaltine, Jordans, Kingsmill, Silver Spoon and Sunblest.