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World's biggest Primark to charge beauty customers £5 extra for 'thick' hair


The world’s biggest Primark will include a new range of beauty services when it opens in April.

And customers with a good head of hair will get to make the most of the ‘full scale pampering experience on the shop floor’.

But if your hair is ‘extra long’ or ‘thick’ you’ll be charged £5 extra for the luck you have inherited.

Anyone with a decent barnet is promised the ‘ultimate shopping and beauty experience’.

Duck & Dry Xpress is coming to Primark

The services are being introduced by new concession Duck & Dry Express.

Its experts will be on hand to create the instant hairstyle you want.

There’s bouncy beaut, straight ‘down’ and the wavy wonder look from the front.

 

Dawn on Tuesday, March 5, 2019: The Rotunda rising behind the new Primark on the other side of Moor Street Queensway to Moor Street Railway Station
Dawn on Tuesday, March 5, 2019: The Rotunda rising behind the new Primark on the other side of Moor Street Queensway to Moor Street Railway Station

If you are more concerned about how you look from the back, try the braid-a-licious, halo braid or duck tails.

For those whose nails are a priority, dive in for a Duck & File session.

Or if you are majoring on your eyebrows, then the Duck & Pluck service could be right up your street.

 

What is Duck & Dry?

Describing themselves as ‘blow dry pioneers’, the service will open first at the flagship London store on Oxford Street on Monday, March 18.

Duck & Dry will come to Birmingham when the giant five-floor store currently being completed on High Street opens on April 11 on the site of the former Pavilions shopping centre.

The beauty treatments will then be rolled out into some 40 of Primark’s biggest stores.

February 28, 2019: An evening view of th e Moor Street Queensway side of the new Primark
February 28, 2019: An evening view of th e Moor Street Queensway side of the new Primark

The Duck & Dry company was founded in 2014 and there are now four ‘luxury blow-dry salons’ in Chelsea, Oxford Street, Mayfair and Spitalfields.

Its hair care products have been ‘carefully created in Somerset’.

 

View of the new Primark beyond vans helping to build the new Metro Bank on the opposite side of High Street
View of the new Primark beyond vans helping to build the new Metro Bank on the opposite side of High Street

What do they say?

Duck & Dry founder Yulia Rorstrom says: “We are so excited to be collaborating with Britain’s largest fashion retailer.

“We found their vision to provide fast-paced beauty services on the high street very inspiring.

“The Duck & Dry brand experience will enhance their vision with our know-how of express, quality beauty services, along with our vibrant, signature aesthetics, at high street prices.”

What are the services?

Three stations will operate in store incorporating hair, nails and brows.

Duck & File says it will be ‘taking care of your nails to create the ultimate full scale pampering experience on the shop floor’.

 

The company sign at the front of the new Primark
The company sign at the front of the new Primark

How much will the beauty treatments cost?

A Duck & Dry blow dry

The price is £17 for an Express dry style, or £13 for an express dry brand.

Children under the age of 11 will be charged £10.

Extras: £5 for seasonal hair accessories, existing extensions style or extra long / thick hair.

 

Work in progress: Safety barriers next to a hoarding saying: 'Beauty studios'. There is a public telephone box to the left outside of the construction site for the world's biggest Primark
Work in progress: The hoarding says: ‘Beauty studios’ outside of the construction site for the world’s biggest Primark

Duck & Pluck charges

Threading – eyebrows £6, lips £4, chin £4, forehead £4, neck £4, sides of face £5, full face £25; Tinting – eyebrows £6, eyelashes £11, express pedicure £24; Lashes – application – strip £5, application cluster – £10; lash removal £5, make up on request £20.

Duck & File

Nail prices will be Fingers – file and polish £10, express manicure with polish £18, express manicure with gel £22; Toes – £12, £20 or £24. Extras – repair gel £5 per nail; nail art £1 per nail; French polish £5 per nail or gel removal £5.

A November 16, 2017 aerial view showing the inside of the vast new Primark development
Our November 16, 2017 aerial view showing just how vast the new Primark Pavilions development was going to be

A big year for Primark

The April 11 opening date is just in time to celebrate the 50th anniversary of the company’s origins in Dublin where the first Penneys store was opened in June, 1969.

The first store in England opened in Derby in 1973 under the Primark name because an American retailer called JC Penney already had the rights to use its own name.

The company’s rapid expansion in the past 15 years was fuelled by the acquisition of Littlewoods retail stores in 2005.

It is part of Associated British Foods whose other companies include Allinson, Dorset Cereals, Ryvita, Ovaltine, Jordans, Kingsmill, Silver Spoon and Sunblest.



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