WOMEN will splash more than £50,000 on dyeing their hair over their lifetime – with light blonde revealed as the most popular colour.
A fresh study has revealed one in 20 women will fork out the eye-watering sum in the pursuit of freshly coloured tresses.
Some 22 million women dye their hair in a bid to feel more confident and attractive, research from Living Proof haircare showed.
Blonde is the most popular colour, with nearly half of women opting for highlights.
And women will spend not only a lot of money, but also a lot of time, getting rid of their natural hair colour.
The study, conducted by OnePoll, found women will spend roughly two months sitting in a salon chair while at hair appointments.
Michael Shaun Corby, global creative director at Living Proof haircare, said: “Hair shades have a big effect on confidence and we’re lucky we can switch from our natural colour if we want to try new things.
“While experimenting with colour can go both ways – I’m sure we all have some old photos we’d rather keep buried – sometimes they can give us a whole new outlook.
“Having a good hair day can give men and women alike a huge confidence boost, whatever colour their locks are.”
The study also found women will go through six different hairstyles over their lifetime, in four different colours.
Less than 20 per cent of the 2,000 women asked had stuck to their natural hair colour.
Half of British women had tried to go blonde at one point, one in ten dabbled with light brown, and a quarter had dyed their hair purple.
Some 45 per cent had tried to copy Ariel and dyed their hair red, while one in ten decided to try out a shade of blue.
Regional differences were also revealed in the research, with Londoners most likely to experiment with their hair colour in their tweens, while the Welsh stayed au natural.
Those from Yorkshire and the Humber are most likely to have rocked pink hair, and yellow was popular in the south west.
Top 10 most wanted hair colours
1. Light Blonde
2. Dark Brown
3. Light Brown
4. Dark Blonde
6. Platinum blonde
Most women waited until they were 20 before they attempted a new shade, with more than half – 55 per cent – saying a fresh new colour made them feel better about themselves.
Michael added: “This survey indicates women really do feel more confident with freshly coloured hair and as such are prepared to invest in its style and condition.
“It can be tricky to keep hair looking how it did when you left the salon, but our new Color Care range of products are scientifically-proven to protect and prolong the colour and alleviate brassiness, dullness or fading.”
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