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Visually appealing, colorful healthy food


In today’s times when you go for shopping in a supermarket, the aisles are decorated with floral, fruity, savory, tarty, smokey and barbecue flavors found in the most vibrant palette of colors, But here too, focusing on healthy options, consumers are looking to avoid artificial coloring and flavors. Moreover, attention towards sustainable and environment friendly solutions is also making consumers demand for recycable, renewable food options.

Many of the consumers searching for natural and high quality ingredients are even willing to pay high prices for clean-label products.

Other than food, the beverages too are going through a taste revamp. Presently, the beverages sector uses more than half of the total floral flavour market share. Flavours such as lavender, rose, jasmine, elderflower and hibiscus and are not just about taste and colour, but are also packed with nutrients.

Over the past decade the health food ingredients market has expanded, particularly internationally. With demanding lifestyles, and more online visibility and social networks, consumers are constantly seeking the next new flavor with natural origins and health benefits.

Many ingredients traditionally used in India are adopted globally due to health enhancing, immune system boosting properties. With its anti-inflammatory and antioxidant properties, turmeric became a widely popular product in 2017 ranking as the fifth top selling mainstream herbal supplement in the US. Also with the growing use of social media there is a much larger appeal for products that have a strong visual representation such as turmeric latte.

Moreover, dietary preferences have also improved demand for natural and healthy food ingredients. Widely used across the Middle East and Asia, chickpea flour is an Indian staple which has been adopted by the West as a gluten-free product.

Taking view of the growing consumer awareness related to food & beverages nutrition, health and quality, technology companies are also gearing up their services. For instance, to support the rapid and mobile fingerprinting of beverages and other liquids, researchers are currently developing an electronic, AI-assisted tongue that draws inspiration from the way humans taste things. The solution can help reduce the need for a fully equipped lab to do the testing and give results swiftly.

Even in restaurants, digital orders and loyalty programs driven through mobile apps are being preferred by customers. Further, implementing proper automation services, restaurants can save costs and enhance the overall customer experience. In the kitchen, automation can reduce costs and get food faster to hungry customers. Technology can also help employees to be safer when they are at work.

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