After raising money for two years, retired NFL player Matthew Cherry’s short-film Hair Love has been picked up by Sony Pictures, Deadline reports. The animated short film shows a black father who is learning how to do his daughter’s head of thick curls for the first time.
Cherry’s Kickstarter fundraising goal for the film was set at $75,000 and he went well over his goal, raising $284,058.
“In the past year, it has been very clear that audiences have been yearning to see fresh stories that are universal and culturally authentic,” Sony Animation President Kristine Belson said. “Hair Love is a wonderful father-daughter story and we are proud to nurture talented young filmmakers like Matthew who are breaking new ground.”
Cherry, who also executive-produced Spike Lee’s BlacKkKlansman, is happy to see his film come into fruition to help increase representation of African-American characters in animated films.
“It was important to get this story out there and we are so grateful to Sony Pictures Animation for their generous support in helping us make that happen,” Cherry said. “They have championed it from its early stages and we cannot wait to share the project with the world.”
Hair Love will be released later this year. There will also be an accompanying children’s book that will be released May 14th and is available for pre-order.