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Oribe Introduces Serene Scalp Thickening Treatment Spray and Exfoliating Scrub



Oribe Professional



Oribe Hair Care expands its Serene Scalp collection with the introduction of new Serene Scalp Thickening Treatment Spray and Serene Scalp Exfoliating Scrub. The Thickening Spray is an ultra-lightweight treatment for thinning hair that is proven to leave strands feeling thicker, fuller and healthier, while the Exfoliating Scrub gently polishes the scalp with exfoliating beads to remove oil, dirt and product buildup. These products work to reveal an optimal environment for healthy hair by energizing, hydrating, and balancing the scalp.

“Because scalp health is a growing concern among today’s consumers we thought it was important to develop a holistic approach to treating issues such as hair loss, hair thinning and dry scalp,” says Jessica Friedman, Senior Vice President of Product Development, Oribe Hair Care. “Inspired by skincare technology, our Serene Scalp family provides a step-by-step hair regimen that includes a cleanser, moisturizer, exfoliator and targeted treatments for overall hair health.”

Serene Scalp Thickening Treatment Spray

Serene Scalp Thickening Treatment Spray works to instantly plump hair at the root while creating denser-looking strands. In a 90-day consumer panel, users found that after one month of consistent application, 85% saw an improvement in the appearance of their hair, while after two months, 86% said their thinning hair looked thicker. Over the course of three months, more than eight in 10 consumers said their hair felt significantly fuller.

To Use:

In clean, damp hair, mist directly onto the scalp. Style as usual. 

Key Benefits:

The spray is designed to

  • Promote fuller, thicker, healthier-looking hair
  • Add volume, body and density
  • Stregthen to help reduce hair fall caused by breakage
  • Engergize, hydrate and refreshe scalp
  • Provide antioxidant protection agianst free radical damage and the elements

Serene Scalp Exfoliating Scrub

Serene Scalp Exfoliating Scrub’s unique formula incorporates both physical and chemical exfoliators to cleanse pores, nourish hair and leave the scalp

primed and deeply purified. A blend of alpha hydroxy acids and fruit extracts promote a healthy scalp and healthy hair.

To Use:

Before shampooing, wet hair and apply directly to scalp. Massage in thoroughly, rinse and follow with shampoo and conditioner as usual. 

Key Benefits:

The scrub is designed to

  • Cleanse and detoxify pores to purify the scalp
  • Sooth, balance and energize the scalp
  • Hydrate, nourish and soften hair

 



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