Legoland Windsor has been rated as the joint worst visitor attraction in the UK for providing healthy food for children, according to a recent survey.
The Soil Association has released a league table ranking 22 of the UK’s most popular visitor attractions on the food and service they offer to families – and Legoland came joint bottom.
The Lego theme park scored joint last position with Kelvingrove Art Gallery and Museum in Glasgow as part of The Soil Association’s Out to Lunch campaign launched in 2016.
The Soil Association – the UK’s leading food and farming charity and organic certification body – used the help of “secret diner” parents to conduct the research for 2018’s league table.
Legoland is a new entry into this year’s table.
According to the survey, parents were “disappointed by the lack of vegetables on offer in children’s lunch boxes and on children’s menus”, particularly those covered by the “all inclusive” entrance ticket.
They were also critical of the “over-availability of fizzy drinks and unhealthy snacks”.
Change is afoot, however.
When Legoland reopens for the 2019 season, children’s meals in every restaurant will include a vegetable or salad option.
A spokesman for Legoland said: “At the Legoland Windsor Resort we offer our guests a variety of high quality food choices.
“We recognise the importance of offering healthy eating options, along with the fun treats that you would expect to enjoy during a visit to a theme park.
“The survey does not reflect the healthy options we have available across the wider Resort, including our most popular family restaurant; City Walk Pizza Pasta, where we offer a salad bar alongside our freshly made pizzas or Knight’s Table where we serve vegetable sides with our grilled chicken.
“In our family restaurants, all of our children’s meals include a portion of fruit and a choice of water, milk or a juice drink.
“We are committed to providing healthy options for our guests and when we reopen for our 2019 season, we will be enhancing our children’s meals with a vegetable or salad option in each restaurant.
“The Hydration Stations referenced in the survey have not been in use in 2018 and were re-purposed as information points in the summer.
“Our refillable drinks packages do include still and zero sugar options at select outlets and guests can enjoy free tap water from all of our restaurants, cafés and water fountains stationed across the resort.”
Top marks given to Legoland:
Fruit is included in the children’s lunchbox at Hill Top Café.
Some of the meat on offer is British and farm assured.
Plans are in place to introduce more vegetable and salad options across all restaurants in 2019.
Room for improvement for Legoland:
There are currently no vegetables or salad included in children’s lunch boxes or at the restaurants covered by the “all inclusive” entrance ticket.
Parents were critical of the over-abundance of unhealthy snacks and drinks promoted throughout the site.
Introduce local and seasonal ingredients for both adult and child menus.
What is the Out To Lunch campaign?
The Soil Association is calling on attractions to take five simple steps to improve the food and experience they offer to children and families:
Ensure that all children’s lunch boxes and main meals include a least one portion of vegetables.
Ditch unimaginative ultra-processed foods and focus more on fresh ingredients.
Protect parents from an over-abundance of sweet treats, which make it harder to enjoy a healthy and happy day out.
Make free fresh drinking water available to families throughout their visit.
Support British farmers by buying the best of British produce, including organic.