She’s a fashion chameleon.
And Kim Kardashian definitely looked transformed in a set of sultry new Instagrams promoting the launch of her upcoming 90s-inspired Matte Cocoa makeup collection.
Instead of sporting her signature long, raven tresses, the 38-year-old star’s hair was styled into a short chocolate brown coif with chunky caramel-colored highlights.
Double take: Kim Kardashian proved herself a fashion chameleon when she traded her long black locks for a short brown hairstyle on Instagram Wednesday
Her center-parted collarbone-skimming tress featured a bit of flip at the bottom for a 90s-inspired touch.
The Calabasas girl complemented her tresses with a glam makeup look that featured products from her new Matte Cocoa collection for her KKW Beauty line.
Kim batted thick eyelashes while a rich brown eyeshadow surrounded her peepers. Her lips were painted nude to match.
Demonstrating her famous contouring skills, the businesswoman brightened below her eyes with highlighting powder all while honing her sculpted cheekbones with a bit of bronzer.
Contour queen: Demonstrating her famous contouring skills, the businesswoman brightened below her eyes with highlighting powder all while honing her sculpted cheekbones with a bit of bronzer
Promo: Kim looked nearly unrecognizable in another series of Instagrams she shared on Tuesday
Kim showed off her gym-perfected curves in a tiny white bodycon dress with a short-short hemline.
Going bold with her accessories, the reality beaut added a chunk cross necklace embellished with pearls.
It seems like Kim has been experimenting with a range of looks lately.
On Tuesday the 38-year-old beauty was hardly recognizable, displaying a signicicantly a thinner nose and larger pout in shots promoting her makeup line.
The reality star placed a gloved hand on her head as she donned a gigantic bejeweled choker and a black bustier as she captioned the snap: ‘White eyeliner is one of my favorite looks with a 90’s inspo black smoke eye!’
Who is this? Her 145M Instagram followers commented immediately as one wrote: ‘Maybe I’m still drunk but wtf. How’s that Kim?’
Her 145M Instagram followers commented immediately as one wrote: ‘Maybe I’m still drunk but wtf. How’s that Kim?’
Which prompted another fan to write: ‘When Kim doesn’t look like Kim.’
And yet another chimed in with: ‘Aaliyah/ToniBraxton looks good here.’
And on Monday, Kim shared a very similar snap that had online users criticizing her for appearing different.
The TV star had her hands resting on her head as she wore very heavy black eye makeup and a nude lip while hawking her new ’90’s inspired collection of all matte formulas’ called The Matte Smoke & Matte Cocoa Collections.
Is that you Kim? Kim posted a heavily doctored image of herself on Monday. The beauty, 38, was hardly recognizable with more even features and a thinner nose. Her 145M Instagram followers noticed right away as they asked ‘Is that you?’ and ‘What happened to your face?’
The real deal: This is what the star looks like on her show Keeping Up With The Kardashians
The wife of Kanye West had her black hair stick straight and down. And she was wearing a black leather Versace top.
Her nose definitely looked different, but that just could have been thanks to very strong contour.
And her lips appeared bigger than usual.
She has a fascination with Aaliyah: Kim dressed as the singer for Halloween, left. In 2001 Aaliyah, right, died in a plane crash in the Bahamas
More Kim as Aaliyah: Here is another shot of the TV star as the singing sensation
Another difference were her eyes which appeared to be closer together. And there seemed to be a mole on her cheek.
Kim’s Photo Fails
Kim wore a tight black leotard in the April/May 2009 issue of Complex Magazine. Later the real photo showed her waist, hip and arm were much bigger.
A 2014 pic with Blac Chyna featured a bent door frame where her tummy appeared flatter.
In 2015 she Photo Shopped her neck and the back of her hair when kissing Kanye in a photo booth.
A car was shaved down by mistake making it look ridiculously tiny in a doctored photo from March 2018.
April 2018 a door was bent by Kim’s leg as she posed in Calvin Klein underwear for a selfie.
Her face and chest looked completely wrinkle free in a September 2018 ad for KKW Beauty.
Her eyes were also lightened in another September 2018 photo that departed from the original posted by her hair stylist.
In October 2018 Kim seemed to have lost her famous bottom when she posed for David LaChapelle wearing GOLD Big Bank & Rollie.
In a group photo with her family for KUWTK season 16, Kim’s waist looked very small but that was nothing compared with Khloe’s missing lower half and Kourtney’s weird foot.
Some fans liked the look, saying ‘JESUS’ and ‘you looks beautiful’ but others were not so sure.
Brookeposeyy commented, ‘ily but that does not look like u.’
Another said she looked like the late singer Aaliyah who passed in 2001 in The Bahamas.
Abieley said she looked like Toni Braxton.
‘So photoshopped you don’t even look yourself anymore, Kim,’ wrote another commenter.
Nalzzmlks wrote, ‘Am I the only one who didn’t recognise sis for like a good 10 seconds?’
‘Lady Gaga, is that you?’ joked another user.
Her full caption read: ‘I’m so excited to announce my new 90’s inspired collection of all matte formulas- The Matte Smoke & Matte Cocoa Collections!!!
‘I get a lot of my makeup inspiration from the 90’s and love how nostalgic this entire collection is. The collection features 2 10-Pan Eyeshadow Palettes, 6 Lipsticks in a brand new matte formula, 6 Lip Liners, and 5 Eyeliners.
‘Matte Smoke & Matte Cocoa are two entirely different color ranges, so there are so many looks you can create with this collection. I can’t wait for you guys to try it!!! Launching to kkwbeauty.com on Friday, 08.16 at 12pm pst #kkwbeauty.’
This is hardly the first time Kim has been accused of changing a photo.
In 2018 she shared a behind-the-scenes image from her shoot with Calvin Klein, however eagle-eyed fans claimed the door she was standing in front of was distorted along the line of her leg.
In 2017, Kim and her sisters starred in a lingerie shoot for Calvin Klein, in which they all posed in the instantly recognizable underwear, with the white band on the waist and under the bra line showing the brand’s monogram.
New paint: The TV star was hawking her new ’90’s inspired collection of all matte formulas’ called The Matte Smoke & Matte Cocoa Collections
She then pulled out the backdated selfie from the set of the shoot to share with her fans on social media, with the caption: ‘Found this pic I took in the bathroom on set of My @ calvin klein shoot #MyCalvins #ad’.
While she certainly looked sensational in the shot, fans soon swarmed both Instagram and Twitter with reaction to the image as users insisted she had used Photoshop to transform her figure in the stunning snap.
Unconvinced Twitter users took to the microblogging site to pen: ‘Waited to photoshop the pic before posting ayy??… Photoshop goals’.
Can’t explain this! A car was shaved down by mistake making it look ridiculously tiny in a doctored photo from March 2018
Instagram users meanwhile penned: ‘Giving girls everywhere unrealistic body image expectations… Lol photoshopped!! Not hate just saying… Photoshopped… Lmfao you seriously need to chill on the Photoshop…
‘Is the door curved down next to her left leg? looololoooolol… you can literally see the distortion lines lol but i love her… Photoshop fail… this cant be real… I apologize.
‘Her left hip that she has popped out, the door comes in and slants closer to the other door. I wish I could just mark on it, but honestly I could totally be wrong. It definitely wouldn’t be the first time. LOL.
‘I’m all about loving yourself, body positivity, confidence!! It’s something that’s very hard to do! Just be real in the photos,!
‘She worked hard and has a great figure so why the need to Photoshop or edit pictures. This definitely wouldn’t be the first time she has photoshopped.
Naturally however, her legion of loving fans also gushed over the image, writing: ‘I just know she gonna break the internet once again! That waist is literally my goals… You’re very beautiful my love my life… Wooo beautiful picture… Very beautiful’.
Lining it up: Kim was accused of using Photoshop in April 2018 after posting a sizzling lingerie-clad image on Instagram
Ahem: The 37-year-old Keeping Up With The Kardashians star shared a behind-the-scenes image from her shoot with Calvin Klein, however eagle-eyed fans claimed the door she was standing in front of was distorted along the line of her leg
Another photo Kim shared to Instagram in October 2018 pictured her sitting on a gold pedestal next to a nude male model, yet fans detected something was amiss with one of Kim’s most prominent assets.
Some commenters noted that Kim’s derriere appeared to be considerably smaller than in many of her other photos.
One user commented that her thighs appeared to be different sizes in the photo.
Another pointed out how much Kim had been made to look like her sister Kourtney.
Shrinkage? A photo from October 2018 pictured her sitting on a pedestal next to a nude male model, yet fans detected something was amiss with Kim’s derriere, which looked smaller than usual
A photo the KUWTK star shared in September of last year also belied some striking changes, though they weren’t quite as extreme as her other Photoshop fails.
In a sparkling photo advertising her lip gloss and eye shadows, Kim appeared to have eyes a shade of milk chocolate, whereas previous images have shown her with eyes a considerably darker shade of brown.
Her hair artist Chris Appleton unintentionally revealed the ruse by sharing an unretouched version of the photo in which her eyes were darker and there was less of a grainy texture to her skin.
‘This was badly photoshopped,’ commented one user.
Others seemed to appreciate the new shade, thought it wasn’t clear if they were aware of the manipulation.
‘Great eye color!’ wrote brownlisa376.
Compare: Kim showed off some smaller changes in an ad for her eye shadow and lip gloss in which her eyes were lightened to a deep golden color from their usual dark brown shade. The ruse was noticed when hair stylist Chris Appleton posted an unretouched version
Kim’s brushes with Photoshop aren’t a new phenomenon, though.
The reality star shared a photo of herself in 2014 with Blac Chyna, back when the two were both on better terms.
The two showed off their rear ends in a bathroom mirror selfie, yet watchful eyes noticed that the floor tiles appeared to around KIm’s leg, and the door frame in the background was bent out of shape, suggesting she had tried to slim her tummy down a bit.
‘That is not real,’ simply stated one user.
Katelyn.ray wrote, ‘look how bad the door is in the back lmao.’
‘Yo yo the door’s bending?’ wrote another eagle-eyed fan.
Whoops! An older shot with Blac Chyna from 2014 showed tilting tiles and a door frame that was bent when Kim’s tummy had likely been slimmed