ALREADY thinking about ditching the diet?
You’re not alone – half of Brits give up their health kick because they find healthy food boring.
A new study of dietary habits has found that 30 per cent believe just the thought of “boring” healthy food stops them from eating better.
The average diet lasts less than three months before people fall off the bandwagon, with three in ten giving up after the first month.
Nearly half of the dieters surveyed said that they found healthy food more borning than unhealthy stuff.
And that seems to be largely down to other senses.
One third miss the smell of unhealthy meals when they are in the midst of a health kick, and one in eight thinks junk food has a better texture than any leafy greens.
And three in five think trying to eat healthily reduces the enjoyment they get out of eating.
We’re a nation of chocoholics, with 42 per cent saying chocolate is their Achilles’ heel, while a third say that crisps are their downfall.
Registered nutritionist and cookery writer Rob Hobson, who has partnered with Tilda, said: “The perceptions around food boredom is a key factor for diet fatigue and the reason why many dieters quickly revert back to old eating habits.
“It’s clear from the research findings that our senses have a huge role to play in the food choices we make.
“We seek great tasting flavour, appearance, smell and texture in our food.
“But it is clear we reach to unhealthy foods such as the flavour of chocolate and the crunch of crisps to satisfy these needs as the perception of healthy dishes hitting a multi-sensory note is more difficult to achieve.
“Convenience and ease of preparation are also highlighted as reasons why people find it difficult to stick to a healthy diet, with 44 per cent of dieters of the view that they would eat meals that are better for them if they were easier to prepare and more readily accessible.
“If you combine this with all the other misconceptions around healthy food this creates a huge barrier to eating well.”
A resounding 95 per cent of dieters can name a specific dish which would tempt them away from their healthy eating habits that deliver the multi-sensory hit they are craving.
Top foods most likely to end a diet
- Fish and chips
- Bacon butty
These include pizza, curry, chips and the waft as well as the sizzle of bacon cooking.
However, three in 10 think eating unhealthily is more convenient than a greener plate, according to the study by OnePoll.
A spokesperson for Tilda added: “The notion of multi-sensory eating has previously been considered the territory of Michelin starred chefs, but at Tilda we believe in not only enabling the home cook but the health-conscious cook looking for convenience”.
“With this in mind, we have created stand-out, multi-sensory Supergrains recipes in partnership with nutritionist and cook Rob Hobson, which deliver on all the senses to make healthy eating a daily sustainable reality using our range of natural, whole grain, gluten-free rice & grain pouches in delicious flavours such as Sweet Potato, Chilli and Coconut”.
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Hobson added: “Taste is the sum of all the senses, which includes flavour, smell, sight, texture and sound.
“It’s time to ditch your misconceptions around healthy eating and do your diet a favour by exploring the multi-sensory world of healthy eating.
“Understanding how to combine multi-sensory foods to create simple tasty dishes that stimulate all of the senses will help to change your perception of what it means to eat well and improve your enjoyment of healthy food”.
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