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6 Volumizing Shampoos Everyone With Fine, Flat Hair Needs to Try

Courtesy/Katie Buckleitner

As someone who has had fine, flat, lifeless hair my whole life, I’ve tried every trick on YouTube and every product on the market for getting more volume and thickness. And, thankfully, I’ve picked up some great tips along the way—the first of which is to find a volumizing shampoo for your specific hair type that’ll give you big, bouncy volume.

But rather than have you dig through the hair aisle for an hour, I rounded up the six best shampoo options that’ll lift your roots—and, just maybe, your spirits, too.

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The Texturizer

R+Co Cactus Texturizing Shampoo


Here’s a lesson that took many conversations with hairstylists for me to learn: Voluminous hair isn’t always soft and touchable hair. Sometimes, you need a little texture to build that height and create that oomph in your slippery strands. And though texturizing sprays work well, you can also start the texture-building process in the shower. This formula uses diatomaceous earth to absorb hair-flattening oils while adding a bit of grit to strands, too.


The Beachy Bodifier

Lush Big Shampoo


This volumizer is kind of like a mix between a body scrub and a shampoo. Stay with me, here. The gritty formula contains chunks of sea salt that are meant to exfoliate your scalp (cleaner roots = more voluminous hair), while leaving behind a realistic ocean-y texture. Working it through the lengths of your hair takes a little getting used to—it’s hella thick—but the beach-y  volume left in your hair will be worth it. 


The Moisturizing Thickener

Bumble and Bumble Thickening Volume Shampoo


I’m a huge fan of the whole Thickening line by Bumble and Bumble, and for good reason: It genuinely works. Instead of relying on heavy hydrators, which can weigh down hair, this volumizing shampoo uses panthenol (aka pro-vitamin B5) to push moisture deep into your hair strand for a weightless bounce. 


The Curl Amplifier

Ouidad PlayCurl Curl Amplifying Shampoo


If your fine curls always fall flat, try this texture-boosting formula, which uses hydrolyzed silk (hydrolyzed means it’s in a smaller liquid form that allows it to better penetrate the hair shaft), green tea, and aloe to hydrate your coils. And that, in turn, will leave your curls ultra bouncy, defined, and, most importantly, moisturized.  


The Grit Giver

Drybar Southern Belle Volume Boosting Shampoo


When you want big hair, look no further than the south. (Okay, fine, maybe that’s just a stereotype, but I’m pretty sure a few Southern belles could actually show you a trick or two). Let me stress that this shampoo is not for everyone. It has a blend of proteins and bamboo extract that’ll leave naturally soft, slippery hair with a ton of volume-boosting structure fresh out of the shower. But if your hair tangles easily, or you don’t like the feel of product residue, keep scrolling. 


The Body Builder

Pantene Pro-V Shampoo, Full & Strong Body Building


If you love full-body volume but can’t deal with gritty textures, try this classic drugstore favorite for squeaky-clean strands. It’s important to note, however, that this formula does contain sodium lauryl sulfate (SLS), which can strip the hair of its natural oils, so skip this one if you have curly, color-treated, or damaged hair. But, if you don’t dye your hair and are constantly fighting greasy roots, these sudsy surfactants can help remove your oily residue or product buildup that weighs hair down. And hair that isn’t weighed down can reach some serious heights. 

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