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11 Best Purple Shampoos for Silver Hair: Your Buyer’s Guide (2018)

I keep reading that gray is the hottest hair color right now. That’s awfully good news for arctic blondes like me. But keeping your silver tresses looking shiny and beautiful can get tricky, because a lot of things have changed since your hair changed from whatever color it was, to white.

Whether you’ve dyed it, or it’s gone gray, it’s likely to be drier, coarser or, in my case, kinkier. No matter how carefully I blow dry, I can’t get it smooth. And if you use hot tools like curling irons and flat irons, it has a tendency to get brassy looking, which is super frustrating.

I definitely don’t want to look like one of those “blue haired little old ladies” who has accidentally used too much hair rinse. If we wanted that look, we’d do it with a lot more intention. So what’s the best way to look like an arctic fox instead? The best purple shampoo for silver hair can be the ticket to your most beautiful mane.

Make no mistake, the best purple shampoo can do a whole lot to spice up blonde hair as well. These shampoos can keep your sunkissed highlights shimmering and true to color. Whether they’re natural, the result of a balayage, or the tips of your Ombre, you want to make sure they look gorgeous.

Purple shampoos rely on violet based tints to brighten and lighten your lighter strands, and help to counteract those nasty yellow undertones that can come as a result of bleaching and coloring. Silver and grey hair, which doesn’t contain the natural pigment it once did, can also yellow due to chemicals from your swimming pool, or even your hard water at home.

It’s exciting to see the plethora of purple products on the market to brighten the looks of we lighter haired people. With regular use, many of the shampoos reviewed here can even lighten your hair further, and they’re definitely worth experimenting with, to find the one that works best for you. It’s also good to know there are a few tricks to enhance the effects of your investment in both time and shampoo.

Technique plays a huge role, in terms of getting your most desired results. Do keep in mind, almost all purple shampoos have the potential to turn your hair slightly lavender if you leave them in without rinsing for an extended period of time. (I’ve done it more than once.) But if that’s the look you’re going for, it’s easy peasy to get a more purple or ash blonde color. Here’s everything you need to know about using it.